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040

The 2024 catalog of dsgnselo is the result of two years of collaboration with the brand's team. Our involvement included content organization, art direction for 3D images of the products and photographic editorials, as well as the creation of the graphic design and layout. This edition explores the world of art, a theme that emerged from the brand's participation in artistic projects organized by French curator Marc Pottier. The graphic design was developed based on concrete poetry, a Brazilian avant-garde literary movement focused on the visualization of words. This approach results in a material with a strong typographic presence, aligning with the artistic theme of the edition.

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